Is it just sheer arrogance or what to put a logo on top of your building? Sometimes I walk by Niketown and I'm just amazed. It's the only "town" named after a shoe, and we're all supposed to be impressed by the brand.

Then sometimes I feel a little sorry for the building. Maybe the swoosh is a sign of weakness, like a curl on the forehead. Do the other buildings laugh at it at recess? Does the Carbide and Carbon building steal its lunch money?

Then sometimes I wonder if these thoughts mean I have a vitamin deficiency, or need more sleep, or something.