April 14, 2005
Red Reading, Two Years On

As noted here, our two local newspapers launched tabloids a few years ago. I read the grown-up newspapers, but I sometimes look at the tabs if I find one on the train or if it's lying around the health club. A study conducted by a professor in Michigan says the papers may be succeeding in their goal of persuading young adults to read newspapers, as reported in E&P:

Both papers had high recognition among respondents, though the much more heavily promoted RedEye scored higher than Red Streak, which Sun-Times officials acknowledge is published only to annoy the Tribune and confuse the market.

RedEye was read more frequently among respondents, with 26% of the students saying they had read it within the last 24 hours and another 37% saying they had read it within the last week. The comparable figures for Red Streak were 16% and 26%.

Who knew? Maybe it's working after all.

Posted at April 14, 2005 07:59 PM
Comments

but what about the graduation rates to the larger brethren? is there enough margin in the reds (hee) to allow then to succeed and even eventually cannibalize the market of the parents?

Posted by: Eric Sinclaie on April 14, 2005 09:14 PM
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